OVERPRICING:

Disadvantages

  • Loses interested buyers
  • Extends marketing time
  • Attracts lower offers
  • Reduces advertising response

Consequences

  • Buyers are reluctant to make offers
  • Competing properties become more attractive
  • Property becomes overexposed
  • Lack of buyer interest
  • Seller loses best marketing time- first three weeks

CORRECT PRICING

Benefits

  • Creates impression of comparatively good value
  • Increase advertising response
  • Stimulates buyer interest
  • Achieves maximum exposure at optimum time
  • Maintains seller negotiating advantage

Consequences

  • Maximum price achieved
  • Marketing period minimised
  • Disappointment and haggling reduced
  • Least disruption and fewer showhouses